The Business Value of Good UX (Explained for Devs)

When a form is confusing, somebody pays for it. A customer retries it, a support person explains it, or a developer investigates a report that the system is broken.

That's a useful place to start a conversation about UX. We can look at a particular obstacle and decide how to tell whether a change helped. I find that much easier to discuss than arguing about whether the whole site feels modern enough.