Making the Web Work for Everyone: Accessibility as a Mindset

I'd like accessibility to come up while we're deciding how something works. By the time a complicated interaction is built, everyone is understandably reluctant to change it.

Start with the form: visible labels, instructions next to the relevant fields, errors that explain what to fix. Then put the mouse down and try using it. That won't catch everything, but it gives us something concrete to discuss and fix. It's a much better starting point than a vague promise to make the finished site accessible.